A modern site that fits the business.
Visual direction, responsive design, and a consistent interface built around the company rather than a generic template.
- Visual direction
- Responsive design
- Design system
- UI components

Web design & development
I mainly work with industrial, technical, and professional-service businesses. And the approach is flexible: understand the business, simplify what needs simplifying, and build the right website around it.
What I do
That can mean improving how the company presents itself, reorganizing information, making the site easier to manage, connecting enquiries to the right tools, or rebuilding the whole thing properly.
I can handle the design, development, and technical setup together instead of treating them as separate pieces.
Visual direction, responsive design, and a consistent interface built around the company rather than a generic template.
Clear information architecture and navigation so visitors can get where they need to go without fighting the website.
Technical SEO, accessibility, performance, responsive behavior, and foundations that help the site work well across search, AI systems, devices, and users.
When needed, I can build a CMS around the content the business actually maintains so you can update content and manage your website without touching any code.
Forms can validate enquiries, send notifications, capture leads, and connect with tools such as HubSpot instead of simply sending information into nowhere.
Analytics and consent tools can be set up when useful, with enough information to understand what visitors are doing without adding unnecessary tracking.
I can handle deployment and the technical details around replacing an existing website, including redirects and preserving existing URLs where appropriate.
And that isn't a fixed package.
Every business is different. I can add, remove, or adapt things depending on the website, the existing systems, and what actually needs to be solved.
Selected work
Concept projects I built to explore how I would approach real B2B websites. From information architecture and visual direction to development, content systems, forms, analytics, and the details around launch.
Industrial technology · Concept project
A complete website concept for a precision motion and automation company, built around technical products, engineering information, resources, case studies, and lead generation.
B2B consultancy · Concept project
A website concept for an energy-transition consultancy working with industrial clients, with a simpler editorial structure focused on expertise, industries, projects, and credibility.
Working together
You work directly with me throughout the project. I can take care of the structure, design, development, and technical setup while keeping decisions visible and the process straightforward.
01
We start with the business, audience, existing website, and what the new site actually needs to change.
02
I define the sitemap, information hierarchy, content direction, and core user journeys before polishing visuals.
03
The visual system and implementation are developed together so the final result stays coherent rather than being handed between disconnected stages.
04
I handle the production setup, testing, redirects where needed, and final checks before the site goes live.
Send me the current site and a little context about the business and what you'd like to change. I'll take a look and we can start from there.
Contact me